(Last Updated 6/2010)

Getting Started


So you’ve started your MyAIMStore website and can’t wait to get it up and running? Well, you’ve come to the right place.

The MyAIMStore Support team has done the dirty work for you in getting your site primed and ready for you to enjoy. Your site has been set up to include testimony pages, embedded videos, featured products, and affiliate links. If you did nothing more to your site – ever! – you would be good to go.

But I get the sense that you want to do more to your site. And good for you! The following instructions will help you get fully set up, optimized, customized, and MyAIMStore-ized. Use the links above to navigate if you know where you’re going; otherwise, follow along as I take you through step-by-step.

Activating the MyAIMStore theme

Chances are, this section won’t apply to you if you have recently signed up or created a MyAIMStore website. Not sure if you need this step or not? That’s okay. Step through the instructions anyway. It will only take a minute.

  1. Log in to your MyAIMStore website. The quick way is to visit your site (, scroll to the very bottom, and click the Log In link in the bottom right corner.  The not-as-quick-but-still-effective way is to click the Log In link in the very first e-mail you received from MyAIMStore Support.
  2. Once you’re logged in, click on the Appearance link in the left-side vertical menu.
  3. What do you see in the Current Theme section at the top of the page? If you see the MyAIMStore theme, you’re all set. If you don’t, you may activate the theme from this page by clicking on the Activate link under the MyAIMStore theme in the Available Themes section. See screenshot of an activated theme.
  4. REMEMBER to visit the Customize page in order to get your site looking its best. See an example of the Customize page. I’ll get more in-depth on this page next.

Explaining the Customize page

MyAIMStore’s Customize page is where you make changes big and small to your website. You can get here by clicking on Customize from the left-side vertical menu.

Once there, you will notice that the Customize page is separated into General Settings and Advanced Settings. By default, the General Settings will be what you see first – like this screenshot (click to enlarge):

The General Settings cover the most basic customization options for your MyAIMStore website. The Advanced Settings go well beyond that and are recommended for advanced users and savvy web gurus. Here is a screenshot of the Advanced Settings:

How To

Homepage Overview

The homepage of your MyAIMStore site consists of five main areas: the Header, Featured Area, Products Area, Main Area, and the Footer. Like so:

Curious what can be changed? I thought you might be. You have full control over what appears in the shaded areas below.

Add Your Personal Information

One of the ways to set your website apart is to stick your name on it. And, for that matter, your phone number and e-mail address. To do so, log in to your site and head to the Customize page. The first five options on your General Settings are all about you – Member ID, Name, Phone, E-mail, and Location.

This information appears in multiple places across the MyAIMStore sites. Places like these:

  • Your homepage. Name, phone, and e-mail show up right below the Shop Products and Join AIM buttons. See a screenshot.
  • Your sidebar. On pages like Testimonies and About, your name, phone, e-mail, and location are in the sidebar to the right of the page. See a screenshot.
  • The AIM website. When people click on links from your site to the AIM website, your info appears in a bar across the top of the screen. See a screenshot.

The lesson here is that if you don’t want your information out there for people to see, then don’t fill out the info on your General Settings.

Change Your Color Scheme

Not a fan of green? No worries. There are 22 other color schemes to choose from.

Log in to your website, go to the Customize page, and choose a different color from the Color Scheme drop-down menu. To see how a color looks, go ahead and select it and click Save Changes at the bottom of the page. Then view your website (read this if you’re unsure how). You can always go back and change the color scheme if you find it hideous.

Add a Personal Photo

A picture says a thousand words, which is good because your site wouldn’t look as good with 1,000 words plastered on it. Add a photo for a personal touch. Here’s how:

  1. Log in to your website and head to the Customize page.
  2. Head down to the Featured Image section, and click Upload.
  3. Find your photo on your computer, select it, and click Open.

MyAIMStore does the rest. A preview of your picture will appear, and all you have to do is click Save All Changes and be on your way.

Note: The optimal size for the image is 465×380 pixels, which is a horizontal image. Whatever you upload will be sized to fit that area (with a pretty white border around it), so keep that in mind when you are planning out your final product.


Set Up Featured Area

The featured area consists of two columns, which are both set up in the theme options panel.

Left Column (Image)

See above. Here’s a screenshot of what a sample might look like.

Right Column (Slogan, Text, Buttons)

To set up this area, you’ll have to head to the Advanced Settings section of the Customize page. Bring refreshments. You might be there awhile.

On the Advanced Settings, scroll down until you see the Title (Slogan) option. You’ll want to edit this option, the Intro Text option, and the two Button options below. Here’s an example:

Make the left column the right column and the right column the left column (in other words, swap the two) by heading to Advanced Settings and checking the box for Featured Area Alignment.

Setup Featured Products Area

Sorry, this area is not optional or customizable … yet. But it’s in the works.

Setup Main Area

The main area consists of TwitterMini-features, About, and Testimonies.


You can setup the twitter box in the Advanced Settings page by adding your Twitter username. You can also select how many of your latest tweets you wish to fade between in the box.

This feature is for advanced users (and Twitter users, natch) and is not included in the demo. But trust me, it looks pretty sweet.

Mini-features area

In this area you can add as many mini-feature blocks as you wish (check out this screenshot to see what in the world a mini-feature looks like). To setup a mini-feature block you need to create pages and link those pages on the Advanced Settings of the Customize page.

  1. Create a new Page (Go to Page -> Add New)
  2. Add a title to the page e.g. “Nutrition Done Right”
  3. Add some text in the content
  4. Upload an icon via the Custom Settings block
  5. Add a URL if you want a Read More link below your block
  6. Publish the page and add the page ID to the Advanced Settings of the Customize page in the area called Mini Page Features.

You can also add full page content above or below the Mini-features area, by following steps 1-3 and 6 above (except stick your Page ID in the Featured Page box rather than the Mini Page Features section).

About/Testimonies boxes

These will appear at the bottom of the main area. In the About section, you can add a little blurb about AIM, yourself, your business, or even your super cool football card collection (if that’s relevant). We supplied a sentence or two about AIM to get you started.

In the Testimonies section, you can add your personal testimony or one from a friend or downline Member. Again, we got you started with a sample one.

Each of these settings are located in Advanced Settings.

Setup Blog

Budding Bill Shakespeares, lend me your ears. To add a Blog to the main navigation of your MyAIMStore site, simply follow these steps:

  1. Create a new Page (Page -> Add New)
  2. Add a title to the page e.g. “Blog” or “Nutrition News”
  3. Select the Blog page template in the Attributes panel on the right (fyi: how to do page templates)
  4. Publish your page!

Setup Testimonies

Your MyAIMStore site comes prepackaged with a number of Member testimonies that we encourage you to use on your website. New users start off with the latest templates already active. Want to be like the? Follow these steps:

Add a testimony to your site

  1. Create a new Page (Page -> Add New)
  2. Add a title to the page e.g. “Testimony” or “Health and Wealth”
  3. Select the Testimony Home page template in the Attributes panel on the right
  4. Publish your page!

Add sub-testimonies

Now that you have your main testimony page set, you should add some more. The best way to do so is to create child pages for each of the additional testimonies you add. Think of it like having a subcategory under a main category.

  1. Create a new Page (Page -> Add New)
  2. Add a title to the page e.g. “This Person’s Testimony”
  3. Select one of the testimony page templates in the Attributes panel on the right. Examples include Fountain of Youth and American Dream.
  4. While you’re over there in the Attributes panel, look up at the Parent attribute. Choose Testimonies (or whatever you named the main testimony page) from the drop-down.
  5. Publish your page!


Custom MyAIMStore widgets

MyAIMStores includes 3-ish custom widgets that you can add to any one of your widgetized areas:

  • Woo – Flickr
  • Woo – Ads Widget (currently unavailable)
  • Woo – Search

Setting up widgets in a MyAIMStore

Widgets are hugely powerful optional modular blocks of content or functionality that you can place on your MyAIMStore website. In other words, they’re cool add-ons for advanced users. To add widgets, head to Appearance > Widgets from the left-side vertical menu. Drag and drop the widgets you want from the left section to the right section. Here’s some extra reading on how to work with widgets, and there’s a handy video below.

Widgets will show up in the sidebar of pages and posts or in the footer.

Page Templates

Custom Page Template List

MyAIMStore comes bundled with unique page templates for loads of additional content on your MyAIMStore websites. Below is a list of the currently available page templates.

  • Archives – Displays all categories, monthly archives, popular tags and the 30 latest posts (for bloggers mostly)
  • About AIM – An overview of The AIM Companies, including the popular Who Is AIM video
  • Contact Form – A page with a contact form on it so that a web visitor can email you. All correspondence will go to the e-mail address you have on file with MyAIMStore
  • Full Width – A full width page template without the sidebar.
  • Products – A portfolio of six of AIM’s super concentrates with affiliate links to the AIM product store.
  • Redirect – Is a nifty page template used to create a menu item in your navigation, which is in fact a link to an external site. Simply follow the steps mentioned below under “Adding an external url to your page navigation menu”
  • Testimony Home Page – Splash page with testimony snippets from several AIM Members
  • Testimony American Dream – The story of Bella and Ark Vladimirsky, immigrants who found health and wealth with AIM
  • Testimony Doctor Chen – A bio of Dr. Yu-Shiaw Chen – an active, successful Member and doctor to boot!
  • Testimony Fountain of Youth – Kathie Fitzpatrick’s story of looking younger and living better thanks to AIM products
  • Testimony New Lifestyle – A story of lifestyle change – for the better – from Patti and Larry Warren
  • Testimony Olympic Athlete – Olympic speedwalker Debbi Lawrence on how AIM products helped her race with the best
  • Video – A collection of six popular AIM YouTube videos, already embedded straight onto the page. No coding necessary!

Setting Up Page Templates

Here’s a quick synopsis of how to set up a page template on your MyAIMStore site. The longer, less quick video follows.

  1. Go to Write > Page in the left-side vertical menu.
  2. Simply fill in the page title, which can be anything, and then ignore the page body content.
  3. Scroll down to the “Templates” field in the “Attributes” box and select the page template you’d like to use.
  4. And publish!

Select Page Template

(Page Template video coming soon.)

Adding an external url to your page navigation menu (Redirect template)

  1. Create a new page in WordPress
  2. Add a title to the page (e.g. WooThemes)
  3. Add a URL to the content of the page (e.g. OR OR EVEN
  4. Add the “Redirect” page template to the page (using the method described in the video tutorial above)
  5. Publish! Your menu item will now be in your page navigation and link to an external site.


Getting started

SEO stands for Search Engine Optimization, and Search Engine Optimization stands for Make Google Recognize Me. MyAIMStore websites have built-in SEO powers that are designed to give you an edge over the sea of nutrition voices crowding the web. This out of the box functionality will have your site optimized for Google, and other search engine results with a few clicks, helping you climb the rankings for keywords you want to be registered under.

SEO is by no means an easy skill to master, but getting the basics right is a great start to getting healthy traffic to your website.

To get to the MyAIMStore SEO section, place your mouse on top of the Customize link in the left-side menu. You should see a little triangle to the right of the word Customize. Click it and a menu will expand below. Click on SEO from the expanded menu. Voila!

Using 3rd party data

When using the MyAIMStore SEO functionality, most users will prefer to disable any other 3rd party SEO plugins that they might have been using beforehand. In an effort to salvage any data previously added to posts with these plugins, this setting will enable WooSEO to use that data and make switching over easy and effortless.

Please note that the only supported plugin at this stage is the “All-in-One SEO” plugin, which some of you had been using. In the future, we will be discouraging Members from using this plug-in, and instead we will focus on the built-in MyAIMStore SEO.

Page Titles

What are page titles?

This section controls the Page titles of your site.

Separator – This is what will appear between selected parts of your title segments.

Blog Title and Blog Description – Also found in the Theme settings pages, you can quickly update your site’s main title and its description for use all over you site.

Use woo_title() – Recommended. Give yourself more control with the woo_title function. Enable this option to uncover a range of new options to modify your page titles.

Disable Custom Titles – This option voids any previously added custom page titles, and only uses the woo_title() basic output, ensuring that your page titles are uniform and predictable across your site.

Paged Variable – When browsing your site, this variable will appear when you page throughout your archives. Classically this comes into play when viewing older posts on a page and you get “Page 2” of the browsing results. This variable lets you customize the word that gets used in the Pagination process.

Paged Variable Position – Choose to have the paging variable to appear before, or after the generated page title.

Homepage, Single, Page & Archive Title Layout – Select from the options available how you want to have your page title’s formatted when displaying on various templates and archives.


What is meta?

Meta information on your site helps search engines crawl and index your site. It also helps with adding value to your pages, resulting in better rankings in search engines. Typical meta tags,  for example, get added to the head of your site serving many kinds of purposes.

Indexing Meta

Archive Indexing – Any MyAIMStore site can have several archives to find/categorize posts. Be it by category, date, tags, search, etc. and all get indexed by search engines. This can create issues as search engines are forced to index pages containing the same data, thus diluting the overall value of keywords.

By default we have set the Archive indexing to the “category archives” so to focus in on more valuable sections of your site, in the words telling search engines only to index the selected archives.

Making Robots Follow

By default single.php and page.php pages do not let search engines follow any outbound links from these “Singular” types of pages, thus letting them focus in on your content, and not somebody else’s. If you did want search engines to follow links from singular pages, this option will let you do that.

Description Meta

Homepage Description

Off – Have no meta description for your homepage.

From WP Site Description – Add your site’s description (also used in page titles) to the homepage description

From Custom Homepage Description – Add a description (text area found below) to your site’s homepage meta description.

Single Post/Page Description

Off – Have no meta description for your post/page.

From Custom Field and/or Plugins – Add custom descriptions to posts and pages from the fields given in the edit backend.

Automatically from Post/Page Content – Choose to generate descriptions from the content already available on in the post or page. It will use content from the first segment of your content.

Keyword Meta

Homepage Keywords

Off – Have no meta keywords on your homepage.

From custom Homepage Keywords – This will add keywords (from the text below) into your homepage keywords meta.

Single Post/Page Keywords

Off – Have no keywords on Posts or Pages.

From Custom Field and/or Plugins – Add custom descriptions to posts and pages from the fields given in the edit backend.

Automatically from Post Tags & Categories – Generate keywords automatically from the current posts Tags and Categories. (Posts Only)


No changes yet. Check back again.

Additional information

MyAIMStore websites are built on the WordPress MU platform, which is my way of saying thanks to WordPress MU for all its help. I also owe a thanks to Woo Themes for the basis to this Themedocs page. If you need extra help, I would suggest checking the WordPress Codex. And you can always e-mail MyAIMStore with thoughts and questions.